Industry Disruption

Industry disruption refers to the process by which a new product, service, or technology significantly alters or displaces established market players or practices within a specific industry. It often involves innovations that provide greater value, efficiency, or convenience, leading to a shift in consumer preferences and behavior. Disruption can result in the decline of traditional companies that fail to adapt, while enabling the rise of new entrants that embrace innovative approaches. This concept is frequently associated with advancements in technology, changing regulations, and evolving consumer needs, which together can create opportunities for startup companies and more agile firms to challenge existing market leaders. The term is closely related to “disruptive innovation,” a concept popularized by Clayton Christensen, which underscores how new innovations can eventually infiltrate and transform established markets.